What do you think of the phrase “unique performance”? Do you think it really is a common phrase or you know exactly what it means? If you are not a fan of cars, you will never know it is a car corporation. I was confused too when I first encountered the phrase. I thought it was extraordinary performance of one star. When I searched it on the Internet, Google told me it was about cars. My curiosity is lit up.
The reason for catching my eyes is not how good the car is. It is the name “Unique Performance”.
I think it is fantastic and creative. As we know, with the development of network, people get more and more chances to see every kind of ads, therefore the possibility to make them interest in the ads is how creative the ads is? An ads not only consist of the image of the products, but also the name and logo. A car corporation with a name “unique performance” will naturally remind people of the performance of the cars. It leaves a good impression on people’s mind. Thus, no need to talk a lot, people will see by themselves. As long as the products are good enough, people will consider buying them. Finally, the ads is successful.
As a matter of fact, not only in the cars business, other businesses are the same. Take Nike as an example. As a famous shoe brand, a slogan is very important. It should be easy to remember, powerful and light up people’s desire to purchase. Nowadays, when people mention Nike, “ Just Do It” will certainly come out their mouth. If you are careful enough, you will find the slogan becomes a motto to many people.
Unique Performance is a success, so when is your turn to make a unique performance?
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